Appnexus ssp. 86% market share (39180 customers), AppNexus with 9.
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Direct supply and far-reaching integrations with leading supply partners globally. Oct 2, 2017 · AppNexus are also recommending to their buyers that for soft floor auctions (hybrid of 1st & 2nd price auction) that they bid like a 1st price auction. OTT TV , in Tru Optik’s usage, is long-form TV content via the internet, regardless of where it is seen. Popular Comparisons. Note: This requirement does not apply to adapters that are aliasing the AppNexus adapter A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. For RTB: AppNexus is one of the DSPs used to access our open exchange. 4B+ Impressions Per Day ” Benefits: AppNexus’ Publisher suite includes SSP, audience extension, ad serving, and forecasting. 6B price was based on 1. Compare AppNexus vs Beachfront 2023. Rubicon: Rubicon is a long-time player on web inventory. DoubleClick Campaign Manager. Call the Microsoft Advertising SSP client-side using the /ut/v3/prebid endpoint. PubMatic with 79. 11. I manage a few different O&O web properties… I use The Trade Desk and have been really impressed. But AppNexus is a very different Nov 10, 2017 · Tru Optik CEO and co-founder Andre Swanston told me that this partnership is not only AppNexus’s first partnership with an OTT DMP, but the first by any SSP with an OTT DMP. ” Rubenstein has been AppNexus’ president for a decade, and as a former Google ad exec has played a crucial role in establishing the business as an independent force against the internet’s walled gardens. Read the release. The firm offers AppNexus programmable platform, AppNexus Adserver, AppNexus SSP, Yieldex Analytics, and Audience Extension. 01% market share. ZJnkCQTK6Tm-RpyzDjEun68fFTEPL2q9sVb852WX_k4. 08%, OpenX with 1. Neither had AppNexus’s programmatic chops, but both were still larger than AppNexus and profitable businesses. Anybody have any insight into how to get approved to use AppNexus as an SSP? The traffic is legit; it is social media and Google traffic, so traffic shouldn't be the AppNexus for desktop, mobile, and in-app inventory. Feb 15, 2023 · AppNexus Macros Description; clickid ${SSP_DATA} Request ID of each user session - Required. Dec 11, 2018 · And the AppNexus SSP is piloting native transparency reporting. Make sure that your landing page URL has the AppNexus parameter "sspdata" included. Jun 9, 2016 · The AppNexus Video SSP is designed to be flexible across video formats, scalable to connect the world's largest programmatic video buyers and sellers, efficient for easy adoption, and effective Dec 11, 2018 · AppNexus also says it is trialling a proprietary fee transparency report, which will give advertisers insight into seller tech fees across the AppNexus SSP. The SSP attracted key programmatic video buyers to the publisher’s Apr 20, 2018 · Microsoft is among the more than 150 sellers using the AppNexus Video SSP to monetize premium inventory and grow AppNexus' video marketplace. As PreBid Video is built directly into Dec 21, 2021 · Download release (PDF) AT&T Agrees to Microsoft Acquisition of Xandr. Since its launch in late 2015, AppNexus' video Comparing the customer bases of AppNexus and Index Exchange, we can see that AppNexus has 4257 customer(s), while Index Exchange has 17 customer(s). You can view a full list of Brightcom competitors here . develops a platform for real-time online advertising. 6. (Exchanges and SSPs are different but treated as the same thing because SSPs are just the platform that allows publishers to manage their inventory and are the generally same company/brand as their exchange, i. Feb 13, 2018 · In just over 24 months, AppNexus has built and brought to market a Video DSP, Video SSP, and Video Ad Server, establishing the foundation for a vibrant video marketplace. I've used AppNexus and several others before, but the current TTD platform is easily the most robust DSP I've used. OpenX: A programmatic advertising company and ad-serving platform that combines RTB with various video ad networks and SSPs. , OpenX), you’d need an adapter for each partner. has agreed to sell its global programmatic advertising marketplace, Xandr Inc. · First worldwide integration between AppNexus (Xandr) SSP and Adform DMP (server to server integration AppNexus SSP into Seznam. 19% market share (4509 customers), Sharethrough with 8. One year after its acquisition by AT&T, AppNexus is rebranding its exchange to Xandr Monetize. 86% market share (39180 customers), AppNexus with 9. Besides, it can also help you bring native ad demands. Appnexus SSP via Header Bidding. Top Competitors and Alternatives of AppNexus. Jan 14, 2016 · By integrating the AppNexus SSP, Gameloft Advertising Solutions offers advertisers premium mobile inventory based on a monthly audience of 173 million unique players from successful franchises Jun 6, 2016 · AppNexus Partners With Video SSP Dailymotion Exchange To Help Video Buyers Reach Target Audiences At Scale AppNexus, the world's leading independent advertising technology company, today added Dailymotion Exchange (DMX) as the newest video SSP partner to its video platform. In the Supply Side Platform (SSP) category, with 4257 customer(s) AppNexus stands at 2nd place by ranking, while Index Exchange with 17 customer(s), is at the 9th place. I found that compared to other SSPs the pricing and bidding process was a bit confusing in AppNexus. ” AppNexus is helping to provide the technology of the new offering. and Europe, with general availability targeted for the second quarter. Business, Economics, and Finance. I was not approved for an Appnexus account. Over 49059 companies are using Supply Side Platform (SSP) tools. By the time the acquisition closed, AT&T only ended up paying $1. Step 1: Modifying the placement. AT&T Inc. AppNexus will be/is passing the '1' flag to Jan 12, 2012 · While all of the classic SSPs have services with various customized publisher controls (including private exchanges), AppNexus pretty much offers a build-your-own SSP on top of its infrastructure and integrations with the buy side (AppNexus was the only independent company evaluated as both a DSP and an SSP). The company will acquire Open AdStream (OAS) from Xaxis as part of a major transaction with WPP Group that will also give the holding company a $25 million stake in the programmatic platform. ” Compare AppNexus vs Brightcom 2024. Jul 14, 2023 · Xandr: AT&T’s ad exchange and SSP, formerly named AppNexus. 1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. Amobee was previously known as Turn DSP. af_siteid ${PUBLISHER_ID} ID of the affiliate promoting the offer - Optional. That said, here are the most important features of the AppNexus adapter: Features: AppNexus adapter can help you monetize display and video (instream and outstream) ad inventories. 6sense uses advanced data mining and AI algorithms to track customers and competitors of AdStir and 40,000 other technologies on the internet. 6sense uses advanced data mining and AI algorithms to track customers and competitors of OpenX and 40,000 other technologies on the internet. Jan 18, 2018 · Adobe and AppNexus plan to give marketers supply-chain transparency from the DSP to the SSP by partnering on a pilot program. Jul 30, 2024 · Xandr, Inc. What is Amobee? Amobee DSP is a global Demand Side Platform headquartered in California, USA. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Xandr History. Adobe Advertising Cloud will reveal all fees taken by the DSP, including the platform fee and any add-ons, as well as AppNexus’ bill to the publisher, which will help marketers track media dollars through the supply chain. Lee Callagher: We required an automated solution that could crunch through the massive data sets to individually set price points. Integrate with a Prebid. ’s largest advertisers, has decided to shift and quickly scale their spend on our platform is a testament to AppNexus’ long-term investments in our demand-side technology and the tangible value we create for buyers,” said Michael Rubenstein, President, AppNexus. js instance that uses the Microsoft Advertising (AppNexus) Prebid. Sep 5, 2019 · Goodbye AppNexus SSP, hello Xandr Monetize. I'm managing a few publisher sites right now and would love to get Appnexus demand. Some of the sites I manage see 50 million views/month, but I still got denied for some reason. Jun 28, 2018 · AT&T has acquired AppNexus, a technology company whose cloud-based software platform enables and optimizes programmatic online advertising. It’s also adding a slew of new features to support its vision of offering a full programmatic stack for video-heavy publishers. AppNexus comes with header-bidding support (more on that later) and has worked with leading publishers, including Microsoft. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Brightcom and 40,000 other technologies on the internet. (SSP) that offer online auction infrastructure and AT&T's Xandr is debuting its sell-side platform Xandr Monetize, a rebrand of AppNexus technology that aims to eventually connect media companies with ad buyers to sell both programmatic OTT and linear TV inventory. Jun 25, 2018 · AppNexus, which has been rumoured to go public for years, mainly serves as a sell-side platform (SSP), meaning it provides publishers with software to automate ad sales in formats such as display Sep 5, 2019 · Sell side platforms, more commonly known as SSPs, are used by media companies to automate the selling of ads to marketers; AT&T acquired AppNexus last year, its strongest offering by far being its AppNexus Ad Server SSP-Campaigns Guaranteed Camp. They grew rapidly and ultimately went public a few years ago. With the week of announcements leading up to today, AppNexus announced that they are expanding their partnership with Microsoft to include video. For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use Beeswax DSP as their primary DSP can access our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and Mar 20, 2015 · StartMeApp, a full-stack mobile RTB platform (SSP, Exchange and DSP), reached an agreement with AppNexus through which it becomes an external seller to AppNexus, a major global marketplace acting Compare AppNexus Marketplace and SmartyAds SSP head-to-head across pricing, user satisfaction, and features, using data from actual users. . AppNexus is used in two departments in our company: Media Solutions and RTB. A buy and sell-side tech infrastructure that delivers 100% DSP-to-SSP match rates, campaign delivery stability, bid shading applied to all bids at no cost, and no discrepancy fees, allowing for competitive – and transparent – take-rates. It’s also a complicated platform for utilizing PMPs in other DSPs. Through SPO, Microsoft has built trust with buyers by Jan 15, 2016 · Grazie all’integrazione dell’SSP di AppNexus, Gameloft Advertising Solutions offre agli inserzionisti una inventory premium su mobile forte di una audience mensile di 173 milioni di giocatori Jun 6, 2016 · NEW YORK, June 6, 2016 /PRNewswire/ -- AppNexus, the world's leading independent advertising technology company, today added Dailymotion Exchange (DMX) as the newest video SSP partner to its video Sep 23, 2014 · One year ago, AppNexus and Millennial tied up to create a mobile exchange offering dubbed Millennial Media Exchange. The top three of AppNexus’s competitors in the Supply Side Platform (SSP) category are PubMatic with 80. Hv2Xf36L2AHRLNb5XgFWyeVGJ2Y9S1_X9h3Mqjftpjozy75NRr-dQOYfpA Log in See full list on clearcode. It has both demand-side platform (DSP), supply-side platform (SSP), and ad serving functionalities. 28 West 23rd Street 4th Floor. You can view a full list of Beachfront competitors here . For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use The Trade Desk as their primary DSP can access our inventory via our Appnexus SSP as well as via Prebid Apr 8, 2020 · And, AppNexus Publisher SSP helps publishers with earning the optimum price for every impression with their price floor technology, as well as driving revenue via header bidding, easy mobile advertising integration, and all while also maintaining total ad quality control and strengthening buy-side partnerships. Read the latest reviews, pricing details, and features. All AppNexus (Xandr) placements included in a single call to requestBids must belong to the same parent Publisher. 21% market share. cz ad server via OpenRTB). Many have said that Healthy Ads, uses the Appnexus SSP as our primary Supply Side Platform / Sell Side and Ad Server, and as such is the preferred way to execute all types of Programmatic buying, as you can access 100% of our inventory. Fully integrated into the Ad Server (Appnexus SSP and Appnexus Ad Server are one the same) Integrated via Header Bidding (ie Prebid. AppNexus exchange and AppNexus SSP. Aug 6, 2021 · To connect the Xandr SSP with ADvendio, please follow these steps: 1. Sep 28, 2016 · Programmatic advertising outfit AppNexus has closed a $31m round of funding, with News Corp now among its major investors, furthering its interest in adtech by contributing $10m to the latest round. 13% market share (3990 customers). S. Removing these supply chain inefficiencies is why Microsoft chose AppNexus as its exclusive SSP and why Microsoft shows strong support of AppNexus Supply Path Optimization (SPO), which helps advertisers take the most direct route possible to their desired inventory. 4. Dec 21, 2015 · The steady growth of AppNexus' publisher business—spend on AppNexus' SSP publisher clients has grown tenfold in the past year—is an outcome of major investments in technology and talent. 11, 2018 /PRNewswire/ -- AppNexus, a Xandr company and leader in advertising technology, today announced that agreements with many direct publishers in the AppNexus marketplace and exclusive SSP and why Microsoft shows strong support of AppNexus Supply Path Optimization (SPO), which helps advertisers take the most direct route possible to their desired inventory. AppNexus is the second highest-used demand partner, according to our survey. As AdExchanger reported in January, AppNexus views the decision by Facebook to sunset LiveRail’s ad server as an opportunity to win business that might otherwise travel to Google. Compare AppNexus vs SmartyAds 2024. Find top-ranking free & paid apps similar to AppNexus Marketplace for your Supply Side Platforms (SSP) needs. Xandr’s notable feature is advanced TV advertising for CTV and OTT devices. Jun 26, 2018 · AppNexus gives AT&T an instant access point to digital advertising. Access object Connections. The Seattle Times Adds The AppNexus SSP To Its Header Bidding Stack In January 2018, The Seattle Times added the AppNexus to its header bidding setup. “ 11. This results in short-term gain for the SSP but long-term pain for the advertiser, publisher, and the programmatic ecosystem as a whole. Once the AppNexus SSP was up and running inside the prebid auction, The In June 2019, Xandr rebranded its AppNexus DSP, launching Xandr Invest, to serve as its central ad-buying hub. Xandr Monetize is the third Xandr-branded product to launch, after Xandr Community and […] AppNexus for desktop, mobile, and in-app inventory. Now Microsoft will utilize AppNexus’ video supply-side platform (SSP) to gain profit from use of video […] Nov 3, 2022 · Prebid adapter is required to access the SSP’s demand, and the header bidding wrapper works as a container for the adapter. Aug 19, 2019 · “As we are launching new products in the market, we are talking about ourselves as Xandr, and the AppNexus brand will start to go away. Top 5 Supply Side Platform (SSP) technologies in 2024. <br><br>Other milestones:<br>- programmatic Branding (2000x1400) on Seznam. I’ve had a number of campaigns run into issues do to the setup process in AppNexus. Peter Longo of IDG Tech Network is quoted in the […] Aug 18, 2024 · AppNexus Publisher SSP provides advanced controls that let you use your proprietary data to manage your demand partners. The platform unifies and simplifies operations across all inventory and transaction types, as well as demand channels. Two years later, it’s clear that header bidding has delivered on that promise and had a profound impact on Dec 15, 2010 · From there, the user calls the SSP server (5) where the SSP reads that user’s SSP cookie ID, likely already on their machine. The SSP attracted key programmatic video buyers to the publisher’s Sep 5, 2019 · US telco AT&T's advanced advertising division Xandr today announced the launch of 'Xandr Monetize', a new selling platform which it says is geared towards premium TV and digital media companies. What is The Trade Desk? The Trade Desk is a Global Demand Side Platform (DSP) Headquartered in California, United States and listed on the NASDAQ as TTD. You can view a full list of PubMatic competitors here . ABOUT APPNEXUS. The top three of Index Exchange’s competitors in the Supply Side Platform (SSP) category are PubMatic with 80. [10] [11] On April 30, 2020, it was folded into WarnerMedia. If placements from two different publishers are included in the call, the AppNexus bidder will not return any demand for those placements. org or similar wrapper) Installed via Ad Tags typically at the bottom of the Ad Server often referred to as a Daisy Chain) Programmatic SSP provides complete reporting and analytics capabilities to publishers. Top Competitors and Alternatives of Index Exchange. Jun 9, 2016 · The world’s leading independent ad tech platform has announced a culminating surprise for its Summarize Summit in London. It offers publishers a variety of tools to manage their ad inventory and maximize revenue, while also providing advertisers with access to premium audiences across the web The best AppNexus Marketplace alternatives are Google Ad Manager, Magnite, for Sellers, and OpenX. Apr 8, 2021 · Reporting options: some SSP platforms offer advanced reporting options, providing publishers with more insights about the value of their inventory for particular Advertisers (good examples here are AppNexus/Xandr & Pubmatic), while other platforms offer more basic reporting, with data only on the impressions and revenue. Rubicon operates a large exchange, and they have an SSP offering for in-app inventory, but their roots are in web inventory. So it offers solutions for both publishers The Spice must flow. 3. Before being acquired by Microsoft, PromoteIQ was inconsequential as a standalone retail SSP vendor compared to AppNexus. Due to AppNexus’ speedy migration, Axel Springer was able to make the final switch in time for the crucial Q4 season. 2. AppNexus has 4509 and SmartyAds has 7 customers in Supply Side Platform (SSP) industry. Assuming the user already has that SSP’s cookie on their machine (and most users will, given that the largest SSPs boast 80 – 90% reach rates to the US internet population), the SSP starts the auction by requesting Dec 21, 2021 · But AppNexus turned out to be an awkward fit. Prior to SpringServe, David led the Optimization and […] Apr 5, 2022 · In June 2018, AppNexus was acquired by AT&T and rebranded as Xandr. Jun 26, 2022 · As an SSP, the lack of transparency in the buying process was rather frustrating. Mar 22, 2016 · The AppNexus video SSP is currently in closed testing with clients in the U. Jul 30, 2024 · Xandr, Inc. 25%, Sharethrough with 8. g. Dec 11, 2018 · NEW YORK, Dec. , to Microsoft. Aug 9, 2021 · Maximize your revenue by working with the world’s largest independent programmatic marketplace. There is the Appnexus DSP (Demand Side Platform) referred to as the AppNexus Programmable Platform and the Appnexus SSP (Supply Side Platform) which allows publishers to sell their inventory programmatically. By using Xandr's SSP, Microsoft Advertising can For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use DoubleClick Bid Manager as their primary DSP can access our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic. In addition to the DSP as the major offering, AppNexus also offers an ad exchange platform. By Luís Daniel Rijo in Display News — Jun 3, 2019 SAPO adopts AppNexus full stack, Adserver, SSP and DSP. “Through our policies and partnerships, AppNexus is leading the charge to give advertisers increased transparency in the global marketplace,” said Ryan Christensen, SVP of product at This article will provide you with instructions on how to pass the AppNexus SSP data variable managed by either the DoubleClick Campaign Manager or the Sizmek ad server. The SSP attracted key programmatic video buyers to the publisher’s Check out the G2 Grid® for the top Supply Side Platforms (SSP) products. Jun 25, 2018 · AppNexus will become a part of AT&T advertising & analytics, led by Brian Lesser, CEO. Firstly, you will have to build the DoubleClick campaign, placements, creatives and the ads for your campaign. Permutive is able to integrate with the AppNexus SSP via PreBid header bidding, allowing Publisher cohorts to be automatically created in AppNexus, and passed to the SSP in real-time. 23%, AppNexus with 9. Sep 5, 2019 · Xandr Monetize encompasses all the features of the former AppNexus seller products, including an ad server, supply-side platform (SSP), and yield analytics, and now lays the infrastructure for powerful TV capabilities. cz inventory which helped to establish this premium standard in the Czech market<br>- Native Ad (via Xandr SSP)<br Dec 10, 2018 · He points out that removing supply chain inefficiencies is why Microsoft chose AppNexus as its exclusive SSP and why Microsoft is supportive of initiatives that built trust with buyers by giving Xandr (formerly AppNexus) Xandr is a DSP, SSP, and ad exchange. The inaugural AT&T Relevance Conference took place in Santa Aug 20, 2016 · As publishers implement header bidding in increasing numbers, we are beginning to see new techniques that allow an aggressive SSP to significantly alter outcomes for both the publisher and the buyer. 6sense uses advanced data mining and AI algorithms to track customers and competitors of PubMatic and 40,000 other technologies on the internet. Jun 6, 2023 · Playing a supporting role is a tough reckoning for the technology formerly known as AppNexus, said another longtime AppNexus/Xandr vet who was laid off earlier this year. I'm looking for something similar to use - SSP & Ad Server. Headquarters Location. “In the future, a fee-transparent marketplace will become the standard expectation,” Christensen predicted. Find the AppNexus integration and click on the toggle to Enable. You can view a full list of AdStir competitors here . House Ads Deals Media Impact Inventory AST Holistic Yield DesktopDesktop Desktop Sep 28, 2016 · Under that partnership, buyers and sellers of quality outstream inventory enjoy both the reach of AppNexus' video buying platform and the quality and scale of Unruly's viewable video SSP, UnrulyX Monetize SSP offers you access to scaled programmatic demand and powerful insights across all channels, formats, and transaction types. Last, but not least, Axel Springer benefited greatly from AppNexus’ video SSP and ad server. [8] [9] On October 18, 2019, Xandr acquired Massachusetts-based Clypd, an audience-based sales platform for television advertising. [12] Sep 22, 2014 · AppNexus wants to rethink the publisher ad server as a holistic platform for yield management, and it’s starting with a rather old piece of technology. There is a strong sense of urgency to get the thing in market. Jan 5, 2024 · AppNexus Adapter. More recently, in December 2021, Xandr was acquired by Microsoft. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Beachfront and 40,000 other technologies on the internet. AppNexus for desktop, mobile, and in-app inventory. New York, New York, 10010, United States. The company was founded by Michiel Nolet and Brian O'Kelley in 2007 and is headquartered in New York, NY. The partnership gave Millennial a good story around programmatic trading, but arguably did more for AppNexus, which has sometimes been seen as a mobile laggard. AppNexus is a technology company that operates a leading global advertising marketplace and provides enterprise products for digital advertising – serving publishers, agencies and marketers. Configure the AdServer. Apart from the sell-side platform, the company has built several other ad tech solutions among which are Xandr ad exchange, Xandr Invest, and Xandr Curate. AT&T hired Brian Lesser to lead the advertising group. AppNexus: AppNexus runs a large exchange that traditionally was focused on web inventory. Developing a supply path optimization logic that favors your own company sounds like a conflict of interest. In addition, we also use Xandr’s Monetize SSP as our primary Supply Side Platform / Sell Side and Ad Server, and as such is the preferred way to execute all types of Programmatic Advertising. cc Jun 23, 2011 · Yesterday, Collective announced AMP Exchange which it positions as a sell-side platform and says “allows publishers to create private exchanges using Real-Time Bidding (RTB) without separately managing reserved and pre-emptible inventory. Create a new login record and fill in the following fields: Jun 26, 2018 · “First of all its an ideal fit, AppNexus is outside of Google – the biggest company that operates both an SSP and a DSP [via its DoubleClick suite]. 32285. As a one-stop advertising and technology platform, it offers everything from real-time bidding, programmatic buying, and data management to dynamic creative optimization (DCO) tools and audience targeting. Aug 20, 2016 · As publishers implement header bidding in increasing numbers, we are beginning to see new techniques that allow an aggressive SSP to significantly alter outcomes for both the publisher and the buyer. He joined the company from SpringServe, the video ad serving platform, where he held the position of Chief Technology Officer from its early days through its acquisition by Magnite in 2021. In 2018, AT&T took full control of Appnexus and changed its name to Xandr. Jan 2, 2024 · Xandr, formerly known as AppNexus, is a popular SSP that offers publishers a comprehensive suite of tools to manage and monetize their ad inventory. Magnite: Formerly an SSP named Rubicon Project, Magnite is a global programmatic ad exchange offering solutions for both publishers and advertisers. Nov 9, 2017 · The AppNexus DSP routes demand to the lowest-cost path to supply, which favors its own exchange. 646-825-6460 Mar 16, 2021 · It’s similar to OpenX, but boasts transparency as its primary selling point. This should not require any changes to the "appnexus" adapter setup on page if already integrated through Microsoft Advertising this way. For Media Solutions: We implement display and facebook campaigns and run these campaigns live. The company says Xandr Monetize is built on AppNexus' sell-side offering and will offer the same features Mar 8, 2016 · The SSP is one piece of AppNexus’ Video Publisher Suite, which will echo its display ad offering. AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. AdStir’s Top competitors in the supply-side-platform-ssp category are PubMatic, AppNexus, Sharethrough. Barrett claims AppNexus remains a strategic partner. As Magnite’s Chief Technology Officer, David Buonasera oversees the company’s global technology organization, platforms, and infrastructure. Aug 16, 2024 · AppNexus publisher's suite include SSP, AdServer, and Yieldex analytics. グローバル大手SSPのAppNexusは、現在自社が提供している広告配信プラットフォームを強化すべく動画SSPの開発を発表しました。 株式会社fluct - グローバル大手SSPのAppNexusは、現在自社が提供している広告配信プラットフォームを強化 1. Microsoft Advertising Blog breaking news. AppNexus has 4509 and Brightcom has 8 customers in Supply Side Platform (SSP) industry. Know more. AppNexus Built on top of AppNexus’ truly open and transparent platform, the AppNexus Publisher SSP provides advanced controls that let you use your proprietary data to manage your demand partners across desktop, mobile, native, and video OpenX’s Top competitors in the supply-side-platform-ssp category are PubMatic, AppNexus, Sharethrough. SSP/ PreBid Camp. Brightcom’s Top competitors in the supply-side-platform-ssp category are PubMatic, AppNexus, Sharethrough. It was swamped by AT&T’s legacy TV ad business – the AT&T AdWorks Lab – and by Time Warner’s ad sales. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Built on top of AppNexus’ truly open and transparent platform, the AppNexus Publisher SSP provides advanced controls that let you use your proprietary data to manage your demand partners across desktop, mobile, native and video. May 13, 2024 · Xandr (formerly AppNexus) Xandr, previously known as AppNexus, is a leading supply-side platform (SSP) that connects publishers with advertisers through programmatic buying. Led by the pioneers of online ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, backed by Angel investors like Marc Andreessen, Ben Horowitz and Ron Conway. Log in to your Kaisa account, open the Recipes tab and search for AppNexus. SSPs are integrated into a Publishers Ad Server via a few options; Fully integrated into the Ad Server (Appnexus SSP and Appnexus Ad Server are one the same) Aug 25, 2020 · Because AppNexus operates as both a DSP and SSP, I assume that the $1. I can't compare current inventory sources as I'm not currently using AppNexus, but TTD taps into AppNexus and several other large exchanges. This integration does not rely on 3P cookie matching, meaning 100% of audiences will be synced with AppNexus. AppNexus’ SSP product was rebranded as Xandr Monetize. When header bidding started to gain momentum in 2015, it promised publishers the ability to sell every impression at its true market value. Sell side platforms, more commonly known as SSPs, are used by media companies to automate the selling of ads to marketers; AT&T acquired AppNexus last year, its strongest offering PubMatic’s Top competitors in the supply-side-platform-ssp category are AppNexus, Sharethrough, OpenX. Beachfront’s Top competitors in the supply-side-platform-ssp category are PubMatic, AppNexus, Sharethrough. For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use Amobee as their primary DSP can access our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Oct 26, 2015 · You will have noticed that since the end of the summer appnexus has been taking a lot of heat for not cleaning up the inventory made available through their SSP quickly enough. In its $1bn+ (final price tag as yet unknown) acquisition of AppNexus, AT&T is acquiring its way into digital advertising – ad . AppNexus has 4361 and Beachfront has 13 customers in Supply Side Platform (SSP) industry. Adobe Demand Side Platform Dec 15, 2016 · A creative audit process with the AppNexus Video SSP ensures that ad managers running secondary auctions are excluded in order to further reduce latency. js adapter. Crypto Comparing the customer bases of PubMatic and AppNexus, we can see that PubMatic has 41151 customer(s), while AppNexus has 4703 customer(s). Jan 15, 2016 · Duyuru, AppNexus SSP ve mobil parasallaştırma araçlarının önemli bir bölümünü oluşturduğu, dijital yayıncılar için bir tüm yığın parasallaştırma motoru olan AppNexus Yayıncı Some people often confuse the SSP acronym of Supply Side Platform for Sell Side Platform, but they are very much the same things. For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use Verizon Media as their primary DSP, can access our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic. 0x EV to FY19 ad spend. The platform provides advanced bidding and optimization capabilities, allowing publishers to increase their revenue by selling their impressions to the highest-bidding advertisers. AppNexus today announced that SAPO, one of the biggest online media companies in Portugal, will adopt AppNexus full suite of products, including AppNexus Publisher Ad Server, Supply Side Platform (SSP), and the Demand-Side Platform (DSP). e. You can view a full list of OpenX competitors here . This article will provide you with instructions on how to pass the AppNexus SSP data variable managed by either the DoubleClick Campaign Manager or the Sizmek ad server. 4B (T FY19 Jan 14, 2016 · En intégrant le SSP d'AppNexus, Gameloft Advertising Solutions offre aux annonceurs un inventaire mobile premium s'appuyant sur une audience mensuelle mondiale de 173 millions de joueurs uniques Feb 11, 2019 · “The fact that AT&T Communications, one of the U. What is Beeswax DSP? Beeswax is a Demand Side Platform (DSP) headquartered in New York, NY, USA. ) Dec 21, 2021 · Learn about Microsoft’s acquisition of Xandr, a data-enabled technology platform with tools that help power a diverse ecosystem connecting marketers and media owners through first-party, data-led advertising solutions, from AT&T. Like most SSPs, Xandr offers a header bidding wrapper with access to premium demand. 5. The switch validates the work Verizon Media has done […] Aug 27, 2018 · El principal publisher peruano adopta Full-stack AppNexus Publisher Suite: LIMA, Peru, 27 de agosto de 2018 - /PRNewswire/ -- Grupo El Comercio, la compañía de medios más grande de Perú, y AppNexus, la compañía de tecnología de publicidad independiente líder en el mundo, anunciaron hoy un acuerdo comercial integral, en el cual Grupo El Comercio adoptará la completa gama de productos Apr 28, 2021 · Disclaimer: these videos were recorded in 2016 and since that time some aspects of programmatic may have changed. We would like to show you a description here but the site won’t allow us. Mar 8, 2016 · The AppNexus Video SSP is designed to be flexible across video formats, scalable to connect the world's largest programmatic video buyers and sellers, and efficient for easy adoption and Dec 12, 2018 · Ad tech firm AppNexus has inked direct deals with publishers and third-party transparency companies in order to promise a fee-transparent supply-side platform (SSP). Performance Camp. With the help of the AppNexus customer support team, the integration was quick, painless and an easy lift for the publisher. Like most large SSP companies, AppNexus comes with its own ad exchange called the AppNexus marketplace (but isn’t limited to this community). Dec 28, 2023 · Xandr, formerly known as AppNexus, collaborates with the most renowned publishers worldwide among which are Ouest France, Schibsted, and Seattle Times. Open your AppNexus account, and create a pixel ID for call conversions. Feb 29, 2024 · AppNexus’ Ad Exchange has been used by many top publishers including Microsoft, MiQ, Axel Springer, Underdog Media, and many more. 09%, Sharethrough with 8. Jun 20, 2023 · Its SSP enables publishers to manage and monetize their inventory across different channels and formats, such as display, video, audio, and native. In the Supply Side Platform (SSP) category, with 41151 customer(s) PubMatic stands at 1st place by ranking, while AppNexus with 4703 customer(s), is at the 2nd place. If you, as a publisher, want to implement header bidding and include top SSPs (e. If the AppNexus SSP offers the best integration and lowest spend compared to competing SSPs, the DSP will buy only through AppNexus. When appropriate, we optimize and sent out reporting to client for the campaign. “Marketers and their agencies will be empowered to make decisions about where the media dollars go informed by where the fees are taking bites out of their spend. Jan 22, 2021 · After Microsoft determined that using the Verizon Media supply-side platform (SSP) for its display inventory increased CPMs in September, it officially switched – the companies said Thursday – making Verizon Media its primary SSP for MSN and Outlook inventory across nine markets, including the United States.
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